It All Began with “Information Shock”
2015-03-02
News
Alexandr Hovhannisyan is one of Tumo's most memorable alumni. He was a Tumo student for two years and managed to participate in almost all the workshops offered at Tumo, and got to know and learn from a number of visiting specialists and Tumo staff. He is currently studying at the National University of Architecture and Construction of Armenia. He is also working as a graphic designer at the Braind marketing and design agency. Alex says that he would not be the person he is today without his Tumo experience.
There was only one week left until my 17th birthday when I came to register at Tumo. If I had gone to register even a week later, I probably wouldn't be working as a graphic designer now, as I realized my passion for graphic design at Tumo.
The first thing that I participated in at Tumo was a series of lectures on "The History of Art in Three Days." This was my first experience of "information shock." I learned more about art in those three days than I had ever known. I then participated in graphic design, collage making, photography, animation, game development and many other workshops. I feel as though I picked up more in these workshops than through my formal education, whether at school or university. In addition to gaining so much knowledge, I discovered skills for what I consider most important: taste and beauty.
Learning at Tumo was the complete opposite of studying at university. Even now, my work in design is the most pleasurable way of spending my time. Sometimes I take my laptop out of the office, find a little café somewhere in Yerevan and continue to work from there. My favorite thing about working at Braind is that we don't only focus on design, but we work on each project as a whole. We simultaneously work on branding, marketing and design. I enjoy seeing the process of an idea becoming a full product.
The most attractive thing about design is that it is always changing. Something which is a rule today may be completely unacceptable tomorrow. I love following that process and seeing the transformation. I appreciate the old, but love the new.